Chevy Opens Up Truck Legends Rewards Program to Drivers Across the Nation

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Every year, Chevy dealers are fortunate to turn thousands of Americans into new, life-long Chevy fans. It’s our honor at Ray Chevrolet to share Chevy’s rich history of incredible American engineering with everyone who comes through our doors. But we recognize that it’s also important to celebrate Chevy owners who have been fans for decades, who collect classic vehicles and spend their own time and money sharing everything they know about the automaker’s past with others.

That’s why we’re so excited to tell you that Chevrolet is opening up its Truck Legends program to recognize Chevy drivers nationwide.

The original limited program launch announcement came during September of 2016 as part of the automaker’s 100th anniversary celebration of its pickup trucks. Now, anyone who owns or has leased more than one Chevy truck in their lifetime (or who owns a truck with more than 100,000 miles on it) can apply for the program. Currently, membership is only open to owners of these eligible vehicles: The Avalanche, Silverado, Suburban, Colorado and Tahoe.

Over 5,400 members have already joined the Truck Legends ranks.

“We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,” Sandor Piszar, Chevrolet Trucks marketing director, said in a recent interview. “We look forward to hearing from customers across the country, and for the opportunity to say ‘thank you’ to our most loyal customers.”

“The lasting legacy of Chevy Trucks simply would not be possible without the support of our customers,” Piszar continued.

We all know that owning one (or two, or three, or five) of the excellent Chevy trucks for sale today is a gift unto itself, but the Truck Legends program offers drivers something a little extra. Your membership comes with perks ranging from once-in-a-lifetime experiences (front row concert tickets and court-side seats aren’t outside the range of possibility) to sneak previews of upcoming Chevy vehicles.

Truck Legends members are even invited to join an exclusive Chevy Trucks Centennial Celebration on Saturday, December 16, 2017 at the Texas Motor Speedway. Attendees will get the chance to meet Dale Earnhardt Jr. and test out the latest Chevy products. If you’re interested, then hurry up and snap up your Truck Legends membership quickly–only a limited number of Chevy truck owners will be able to attend the event.

Can’t make it? Don’t worry. Your Truck Legends membership comes with other fun perks, like Chevy branded hats, decals and more.

If you have questions about the Chevy Truck Legends program, don’t hesitate to reach out and ask one of the Chevy dealers near you for more information. Take your first step towards eligibility and visit us at Ray Chevrolet to test out the best Chevy trucks near you today.